Most of the work of a good sale happens before the listing appears. We start with what comparable properties in your area have actually sold for, what yours offers that they do not, and what — if anything — is worth doing to it first. From there we agree on a price and a plan, and you see the same numbers we do throughout.
The right broker for your market
Montréal is not one market. What a buyer will pay in Westmount, what a duplex trades at in Rosemont, and how long a downtown condo sits before it moves are three different questions, and the answers change street by street. We pair you with the broker who works in yours — not whoever happens to be free.
One brokerage behind the sale
Our brokers have taken different paths. Some built their practice on luxury residential, others on income properties and the numbers that drive them, others again on rentals or on new developments from launch to sell-out. One name goes on your listing, but the sale does not stop at that person: the broker who knows the buyer for your building, or who has sold the same model of condo three floors up, is in the same room.
That is the part of a brokerage a seller rarely sees, and it is usually what carries a transaction across the finish line.
Presentation
A visit starts from a screen
Almost every visit starts as a scroll — on a laptop at a kitchen table, or a phone on the métro. What that screen shows is the single largest thing standing between your property and a showing, and it is the one part of a sale entirely within our control, so none of it is left to chance.
Photography at the hour the property looks its best, a walk-through video that explains a layout photographs cannot, measured floor plans, and staging advice where it earns its cost.
Every property we list has access to the following:
Professional Photography Captured at peak lighting by a specialized real estate photographer, our high-impact imagery, including drone shots, highlights your property’s best finishes and spatial proportions. It commands instant online attention, driving high-intent buyers off their screens and straight to your front door.
Immersive Video Tours We capture the true rhythm and flow of your home, allowing buyers to experience the layout seamlessly online. This turns casual scrollers into serious, pre-qualified buyers before they ever step foot through the door.A walk-through filmed by our broker Julien Bohbot for a recent rental listing. It starts muted — turn the sound on.
Architectural Floor Plans with Dimensions Serious buyers need to know if their lives — and furniture — will fit before booking a visit. Is there an extra bedroom to add? Can they convert one bedroom into two? These are questions that can be answered with detailed plans. Providing precise, scaled floor plans removes buyer hesitation, filtering out unqualified traffic and turning casual browsers into confident visitors.
Strategic Staging Consultation We optimize layout, lighting, and spatial sight-lines — whether through minor adjustments to your existing layout or full-service staging — to maximize your home’s perceived worth. Flawlessly prepped rooms produce striking listing media that commands top-dollar offers.
Full Centris & Provincial Syndication Maximum market saturation creates competition, which directly drives up your final sale price. We syndicate your listing in both English and French across Centris and every major buyer portal to guarantee 100% exposure to active buyers and brokers across Québec.
Direct Database & Network Outreach We don’t wait for buyers to find you on public portals. Your home is launched directly to our private network of pre-screened buyers, active investors, and top-producing brokers with clients actively searching for a property like yours.
Custom Digital & Social Media Campaigns Tiny portal thumbnails compress photo quality and hide your home in a sea of generic listings. We build targeted social media ads and dedicated digital showcases designed to stop passive scrollers in their tracks and force them to book a visit.
All-Inclusive Marketing Coverage We invest our own capital up front to present your home at its maximum market value — handling every detail of production and strategy so you never have to organize marketing or pay out of pocket.
Revenue properties
A multiplex is sold on its numbers
A house is sold on how it feels. A multiplex is sold on what it has the potential to earn — and two identical buildings on the same street can be worth very different money depending on how the income is documented and how the expenses are run.
Many of our brokers specialize in bringing rents to market value as units turn over, putting the leases and the rent roll in order, optimizing expenses that are inflating the wrong line, and documenting income so a buyer’s lender does not discount it. Done properly and within what the Tribunal administratif du logement allows, that work is measured in cap rate — and a building that sells on a verified income statement sells for more than the same building sold on a shoebox of receipts.
Our brokers handle that optimization from A to Z. By getting the income right before the listing goes up, they can take you to the best price the building will support, on a timeline that works for you.
If that is the position you are in, say so when you get in touch and the conversation starts with the numbers rather than the photographs.
